Job Description

 

Job description  

This is an exciting opportunity for a proven social media specialist with a passion for content creation. Working within the Marketing Communications Team, you will collaborate with stakeholders across the wider King’s community and beyond to deliver impactful and engaging content for our corporate social media accounts - from planning, creation and delivery to post-campaign evaluation. Our social media activity predominantly targets prospective students whilst engaging with current students across a range of channels including TikTok, Instagram, YouTube, LinkedIn, Facebook, Threads and X. You may also support the coordination of content for use across other channels as required.

The Marketing Officer (Social Media) is a crucial role within the Brand & Marketing Department, responsible for the delivery of awareness, engagement and conversion activity within the prospective student journey across our corporate social media channels. The activity delivered supports departmental objectives to increase the volume of applications from high achieving students across King’s portfolio of courses and convince offer holders to accept their offer and enrol.

We are looking for a friendly and creative self-starter who is highly organised, innovative and able to work on their own initiative. Alongside proven social media marketing experience, you will have a keen eye for detail, strong communication skills with the ability to communicate with a wide range of people. Due to the nature of this role, we are ideally looking for candidates who are comfortable being on camera and appearing in social media content as this may be required.

This post will be offered on an indefinite contract.

This is a full-time post - 100% full time equivalent.

Key responsibilities

• Project management of social media campaigns and content projects including: generating content ideas, creating content plans, project plans, editorial schedules, managing stakeholders, posting and post-campaign evaluation.
• Lead on the creation and curation of engaging social media content (either in-house or working with external suppliers) including: copywriting, video creation/editing and photography.
• Supporting the development of our social media plan for student recruitment campaigns, including planning and proposing activity in order to help the department meet its recruitment targets.
• Attendance at face-to-face events to produce and post live social media content.
• Monitor social media channels for industry, audience and channel trends.
• Recruitment, allocation, briefing and management of student ambassadors for social media activity.
• Liaise with both internal stakeholders including university staff and student ambassadors and external stakeholders such as agencies or suppliers.
• Regular tracking of spend for all activity and ensuring projects are delivered within budget and on time.
• Create post-campaign evaluation reports and contribute to overarching channel reports and analysis for social media activity performance.
• Community management of our social media channels – responding to comments and direct messages from prospective students and other relevant audiences.
• Responding to enquiries from prospective students, student ambassadors and staff via shared inboxes.

The above list of responsibilities may not be exhaustive, and the post holder will be required to undertake such tasks and responsibilities as may reasonably be expected within the scope and grading of the post.

Skills, knowledge, and experience

Essential criteria

1. Demonstrable social media marketing experience of at least 1-2 years to a similar level of that required by the job specification – including creating content for and delivering engagement activities on social media.
2. Direct experience using social media management tools (Sprout Social, Hootsuite or equivalent).
3. Ability to understand and utilise historical, current, and future trends in the digital content and social media space.
4. Ability to analyse and interpret quantitative and qualitative data to inform future social media activity.
5. Proficiency with video and photo editing tools and digital media formats (ideally Adobe Creative Cloud suite).
6. Detail-oriented approach with ability to work under pressure to meet deadlines.
7. Strong communication skills (verbal and written).
8. Excellent organisation and time management skills with the ability to multitask.
9. Proactive, able to work on own initiative.
10. Good team player.

 

Desirable criteria

1. Educated to degree level or equivalent or professional marketing/social media qualification.
2. Excellent copywriting and proofreading skills with excellent grammar and spelling.
3. Positive approach to problem-solving.

Further information

King’s College London currently operates a hybrid working model with a minimum of 5 days a month in the office (at least 1-2 days a week) alongside working from home however this can vary on any given week and contractually you need to be able to work 5 days a week in the office/on location if required. 

The selection process will require shortlisted candidates to share examples of their previous work prior to interview. The interview will be online via Microsoft Teams and consist of a short task followed by a panel interview with competency-based questions. Depending on the quantity of applications received, interviews are likely to take place in early April.

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